Detour Sunglasses
A start-up e-commerce brand based out of Chicago, Illinois that specializes in lifestyle, performance, and ski/snow eyewear.
Here, I was one of three members of the marketing/creative team. I managed 5 of our branded Instagram accounts, wrote promotional email, sms, ad, & website copy, grew audiences through grassroots marketing strategies, organized brand, influencer, & affiliate partnerships, co-managed Google & Meta Ads, handled customer experience, and so much more.
Most, if not all, of my work here was done on a shoe-string budget, from the ground up.
Case Study
How I increased our performance eyewear sales by 500% through grassroots marketing strategies.
At Detour Sunglasses, I help write weekly promotional emails.
Below are examples where I owned all of the copy.
Digital & OOH Ads
I wrote & designed Meta ads, using reviews, UGC, and humor-based copy.
Even when conversions were low, cheeky copy kept engagement high.
A billboard ad placed in Chicago, Illinois during the summer of 2024.
Detour Sunglasses x SaltStick
Brand Collaborations
Two product giveaways aimed at expanding & connecting with running communities online.
